PETERMAYER B2B
Brief: Analyze a survey, find important insights, and develop a creative way to brand the agency and showcase data-driven points to potential future clients.
Team: Linh Tran (copywriter), Riya Salphy (social media), Aretha McKinney (public relations), and Grace Roy (media planning)
Agency: PETERMAYER
2 Sponsored LinkedIn posts: To reach our audience where they are in terms of social media and gauge their thinking.
Microsite: When they click on the LinkedIn posts, they’ll be led to the microsite where the manifesto video and associating thought leadership articles live. Explore the site for yourself here.
Manifesto: To tell the entire story.
Brand Joy Lab: A pop-up experiential event that attracts people in the destinations and gives incentives to answer questions, providing valuable data for CMOs about their locations; like an in-person survey.